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Mob vs IAM Subscriptions

The differences between the Mob and Individual Animal Management (IAM) including FAQs on each subscription

You currently cannot manage both Mobs and Individuals animals. See below for the differences and which plan would suit your operation better.

Generalised Differences

The Mob subscription captures single records and create reports at a group (or mob) level. This includes average weight and total treatments administered to a group.

Additionally, mob management allows for the grouping of animals based on specific criteria such as age, breed, or production stage, simplifying the management of large herds.

The Individual Animal Management (IAM) subscription tracks data at an individual animal level, through the use of electronic or visual identification/ear tags (EID & VID). This includes specific weights per animal and specific treatments given to an animal.

The IAM system also integrates with EID tags, enabling efficient scanning during activities like weighing or pregnancy testing.


Requirements for the IAM Subscription

If considering switching to the IAM subscription you'll need to make sure:

  • All animals are tagged with identification (EID or VID) or plans/budget to do so.

  • Check if your current Hardware setup is compatible with your AgriWebb Device (iOS vs Android).

Bulk data entry can be facilitated using a CSV file import. Ensure the file includes mandatory fields such as Tags, Breed, Age Class, and Date of Birth.


Thinking about switching from Mob to IAM?

As your operation grows, mob-level averages can start to hide the detail you need. That might be tighter breeding and culling decisions, more precise treatment records, per-head cost tracking or traceability obligations. Individual Animal Management (IAM) gives every animal its own record, linked to its EID or VID tag. You can record weights, treatments and pregnancy status at the crush with Live Sessions, connect your EID hardware, and in Australia submit movements directly to NLIS.

Switching does change how your team works day to day, so it's worth planning. Your Mob livestock records won't carry over to IAM, so export anything you want to keep as Excel or CSV before you switch. Most producers switch at a natural break, such as after weaning, after a muster or at the start of a new production cycle, rather than partway through joining or calving. Your account administrator asks for the change and our Support team makes it for you.

For a step-by-step plan for your team and a checklist to work through before you commit, see our guide below:


Updating Subscription Process

Steps for Updating Your Subscription:

  1. Authorise Account Changes: The account administrator must approve and initiate the transition to IAM.

  2. Switch Subscription Plan: AgriWebb support will update your account to the IAM plan to finalise the change.

  3. Ensure Uniform Subscription Mode: Verify that all farms using the account operate consistently under IAM.

For any questions or interest in changing to a Mob/IAM subscription, you'll need to speak directly to our Support Team. These changes can only be made by our team.

To switch between subscriptions, all animal data (Mob data if moving to IAM or vice versa) will no longer be accessible. Before making the switch, any animal data that you want to retain for recording keeping purposes can be exported as either an excel file or a CSV. Ensure that all farms linked to your account are prepared to function under the desired subscription mode (IAM or Mob), as operations cannot mix modes across farms. Switching requires starting fresh in the new system. Historical data from Mob Management will not transfer to the IAM subscription.

You can export the livestock list and any of the reports. You can also use the date picker or search filter (top left) to find and export all the necessary data.

All other information, even if the subscription is changed, will remain the same including, map (paddocks & landmarks), inventory, tasks, cropping and rainfall reports.


Below are some general resources to take a look at before deciding to make the switch:

To switch to Mob:

  • The 'Getting Started - Mob Management' course playlist in the AgriWebb Academy will be the best place to equip you with adding animals into AgriWebb in the mob system.

  • Collection of Help Articles on all things related to mob management in AgriWebb.

  • To delete mobs on the mobile app:

    1. Navigate to Livestock > Mob List.

    2. Select the mob you want to delete.

    3. Tap More > Delete.

To switch to IAM:


Common FAQs

Currently the Mob & IAM subscriptions are seperate and do not communicate, therefore you cannot run both on the same farm at the same time.

This is because the subscriptions are designed for different operational methods and cannot function collectively within a single management framework.

Mob

IAM

Can I connect my hardware? No, this function is only available on IAM

Can I add a treatment to one animal? It'll be applied as a record to the whole group but the dosage can reflect the one animal. Use mob notes for extra detail if needed.

What if my mob structures change, i.e. after pregnancy scanning? You can split and merge mobs to change the mob make-up.
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​Can I upload individual animal weights? No, they can only be added as an average to the mob.

Is it possible to trace sire information with joining? Yes, you could create single, one animal mobs to keep track of sire information.

Can I turn my mobs into individuals?

No, you can currently run either fully IAM or Mob, mob information does not come across to the IAM subscription if you make the switch.

Can I manage my animals in mobs? While animals are still individual, animals can be managed easily in groups through Enterprises/Management Groups

Can I run my stud animals as IAM and my commercial breeders as Mob? You can currently only run either fully IAM or Mob.
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​Can I bulk add records to a group of animals? Yes, most records (i.e. move, weight, pregnancy scan, sale) can be added in bulk, tracking to a specific ID.

Can I run my cattle on IAM and my sheep on Mob? No, you can currently only run either fully IAM or Mob.

For further IAM FAQs, check out this article.

Switching FAQs

Is IAM right for every operation?
No. IAM is most useful when you're making decisions about individual animals (culling, breeding selection, treatment history) or when you need to trace individual animals. If you run a simple, uniform trading operation, Mob may still suit you best.
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What stays the same when I switch?
Your paddock map, landmarks, inventory, tasks, cropping records and rainfall data all stay. Only livestock data resets, such as weights, treatments and movements.
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Can I switch back to Mob later?
Technically yes, but the same rule applies: IAM records won't transfer back to Mob. Treat the switch as a one-way move for your livestock data, not something to try out casually.
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I have multiple farms on one account. Do they all have to switch?
No. You can have some farms on Mob and some on IAM under one account. Animals can't be transferred between a Mob farm and an IAM farm.
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Can I import my historical data into IAM?
Some of it. CSV import supports weights, pregnancy scans and core animal details. Historical treatments, movements, births and calving records can't be bulk-imported at the moment. Get in touch with our Support team to talk through options.
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Do I need an EID reader to get started?
No. You can add animals manually or by CSV import without any hardware. A reader becomes valuable once you're doing crush-side work in Live Sessions. If you already have one, check your model against our supported hardware list. Some older models just need a firmware update or an adapter rather than a replacement.

Is there help available for the changeover?
Yes. We offer training packs and access to an implementation specialist for every IAM switch. The AgriWebb Academy also has a "Getting Started – Individual Management" course. Contact us on 02 8417 3054 or farmsuccess@agriwebb.com.

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